Outlook of Domestic and International Tourism in the Philippines

1. Outlook of Domestic and International Tourism in the Philippines: †¢According to the Philippine National Tourism Development Plan 2011-2016, DOT wanted the Philippines to be a must-experience destination in Asia. With that strategic vision, they established a general goal which is to develop an environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities as indicated by 6. 6 M international arrivals and 34. M domestic travellers generating PhP1,759 billion in total expenditure, contributing 6. 78% to GDP and employing 6. 5 million people by 2016. With that being said they created objectives to achieve the goal which is to improve market access and connectivity by rapidly expanding capacity of secondary international airports, expanding connectivity between Philippines and its key growth markets and implementing a strategic access infrastructure program between secondary international airports and strategic destinat ions.Developing and marketing competitive tourist destinations and products by implementing a sustainable tourism destination infrastructure program, developing diversified tourism products that engage local communities, implementing a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business safeguarding natural & cultural heritage and vulnerable groups PPP-based marketing strategy and action plan.Lastly, improving tourism institutional, governance and human resource capacities by institutionalizing roles and responsibilities of DOT and LGUs, developing a competent well motivated and productive tourism workforce and improving governance in the area of safety, security, and in dealing with tourists. (http://asiapacific. unwto. org/sites/all/files/pdf/philippines_5. pdf) †¢As of January 2013, DOT Secretary Ramon Jimenez, have missed the target of 5 million tourist arrivals by less than 300,000 (4. 6 Million), and is eyeing the 5 million by the end of 2013.He will do it by intensifying the marketing campaign overseas, increasing the number of hotels and room accommodations, and most importantly, improving the so-called one of the worst airports in the world which is NAIA. (http://www. abs-cbnnews. com/business/01/17/13/dot-misses-2012-tourist-arrival-target) 2. Interest of Air Asia and Tiger Airways in the Philippine Operation: †¢AirAsia has affiliates in Indonesia and Thailand, both of which could have an IPO later this year, as well as long-haul associate AirAsia X. It has also announced plans to start up an affiliate in the Philippines.Clark will be the 13th regional hub of the AirAsia group, in addition to its bases in Malaysia, Thailand and Indonesia. Increasingly, however, AirAsia is finding that it has to share its turf with Singapore Airlines' associate Tiger, which has announced plans of its own for the Philippine and Thai market. Accoording to AirAsia’s chief executive Mari anne Hontiveros, â€Å"Our choice of Clark underlines the airline's commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. Last February 2011, Tiger said it would buy a 32. 5% stake in Philippine low-cost carrier Seair, following a marketing partnership between the two airlines late 2010. Tiger's chief executive Tony Davis says that by taking a stake in Seair, his airline would be able to take a bigger share in â€Å"a major market opportunity for low cost airlines†. The move would also allow Seair to compete more effectively against local market leader Cebu Pacific, which had a successful IPO last year and is rapidly expanding both its fleet and network. (http://www. flightglobal. om/news/articles/low-cost-carriers-growth-expectations-355702/) †¢The year 2012 put the global spotlight on the Philippine aviation industry, largely due to the phenomenal performance of the low-cost carriers flying domestic and international routes. The share of budget carriers in the the Philippines in the first 9 months of 2012 has soared to an average of 60%, reflecting one of the highest in the world, according to business consultancy firm Innodata. Almost 80% of the domestic market's 15. 5 million passengers and about 30% of international's 12. 5 million flew budget airlines in January-to-September.Since budget flights were introduced to Filipinos in 2005, the number of passengers hopping from one of the archipelago's 7,100 islands to the next, or to Asian destinations less than 4 hours away, have been growing by leaps and bounds. The year 2012 saw the highest jumps. The promise of low fares and new destinations were key reasons for this exponential growth. Budget carriers, in turn, battled it out in this increasingly competitive playing field by acquiring fuel-efficient aircraft and testing new markets. Some beefed up their war chest by getting new owners or par tners with deeper pockets or wider reach. http://www. rappler. com/business/18371-low-cost-carriers-drive-aviation-growth) †¢Ã¢â‚¬Å"Tiger Airways, however, said the long-term potential of the Indonesian and Philippines air travel market is promising. † (http://www. interaksyon. com/business/53511/tiger-airways-says-seair-unlikely-to-turn-in-a-profit-in-2013) †¢The resulting operational and cost efficiencies will ensure more low fare seats are available and contribute to the growth of SEAIR and the Clark gateway, benefiting customers in the Philippines and across the Asia Pacific region.Avelino Zapanta, SEAIR's President and CEO, said, â€Å"With this new collaboration with Tiger Airways, we will also be able to serve more international visitors to the Philippines by offering more destinations with great value, low fares. In addition, the introduction of these new jet services will create a welcome boost to the Philippines tourism industry and create more high calibr e local jobs. † Chin Sak Hin, Chief Financial Officer of Tiger Airways Holdings Limited, said, â€Å"We are very excited to be working with SEAIR as the first â€Å"Partner Airline† of tigerairways. com.Besides the cost advantages resulting from basing aircraft and crew in Clark, SEAIR's extensive experience and brand recognition will ensure that more customers in the Philippines and internationally can access the same low fares offered by Tiger Airways when using the leading regional travel portal â€Å"tigerairways. com†. Together with Tiger Airways' strong marketing and distribution platform in Singapore and across major markets in the region, it will be a powerful combination that offers unbeatable value and fares to even more travellers. (http://www. tigerairways. com/news/OA_20110224_Tiger_Airways_Plans_To_Purchase_Major_Stake_in_SEAir. df) †¢Ã¢â‚¬Å"Our choice of Clark underlines the airline’s commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. AirAsia, Inc. is excited to start contributing to the economy of Clark and the rest of the country by boosting tourism and offering job opportunities to Filipinos,† said Marianne B. Hontiveros, chief executive of AirAsia, Inc. † †¢Ã¢â‚¬Å"We plan to make Clark the hub for flights to popular destinations including Singapore, Hong Kong, Taiwan, China, Thailand, Korea and Japan.Travel will become much easier and more affordable for tourists and overseas Filipino workers,† Hontiveros added. Hontiveros, Antonio O. Cojuangco Jr. and Michael L. Romero own 60% of AirAsia, Inc. in equal partnership. The remaining 40% is owned by AirAsia Berhad. 3. Relevance of the Philippine population in the regional LCC’s interest of operation According to the Pacific Asia Travel Association, as of 2011, there are 114 million online visitors who check out the internet for Airlines which are aged 15 and above and who have internet access in schools, works, homes, etc.In the Philippines, 11% of the total population has access to the internet and check out these sites for low-cost airfares. This study shows that the higher the population is the more online hits and the more famous the air carrier gets when it comes to low-cost fares. AirAsia has topped the list of most-visited websites with 3,380,000 visits and second is, Tiger Airways which increased 226% from 554,000 to 1,805,000. Low-cost airlines in Asia Pacific have already seen substantial growth, even just in the past year.With many of these carriers adopting highly web-centric models, it is significant that they attract more than their fair share of the young Internet users in the region. For these young travellers, low-cost airlines may be the first time that they have to book and buy their own travel, providing for many the portal into continued use of the web as an e-commerce channel. Signifi cant upside in the market remains as Internet penetration increases in the region, and people who could not afford to travel before can now take cheaper flights.The younger generation as well as the continued improvements in site usability and security will also begin to influence older Internet users to adopt the web as a channel for researching and booking travel. â€Å"PATA sees low-cost carriers as an increasingly important part of the travel ecosystem in Asia Pacific and this study has proven that,† remarks John Koldowski, Deputy Chief Executive Officer and Head, Office of Strategy Management, PATA. â€Å"As consumers across demographic segments continue to turn to the web for their travel needs, it Outlook of Domestic and International Tourism in the Philippines 1. Outlook of Domestic and International Tourism in the Philippines: †¢According to the Philippine National Tourism Development Plan 2011-2016, DOT wanted the Philippines to be a must-experience destination in Asia. With that strategic vision, they established a general goal which is to develop an environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities as indicated by 6. 6 M international arrivals and 34. M domestic travellers generating PhP1,759 billion in total expenditure, contributing 6. 78% to GDP and employing 6. 5 million people by 2016. With that being said they created objectives to achieve the goal which is to improve market access and connectivity by rapidly expanding capacity of secondary international airports, expanding connectivity between Philippines and its key growth markets and implementing a strategic access infrastructure program between secondary international airports and strategic destinat ions.Developing and marketing competitive tourist destinations and products by implementing a sustainable tourism destination infrastructure program, developing diversified tourism products that engage local communities, implementing a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business safeguarding natural & cultural heritage and vulnerable groups PPP-based marketing strategy and action plan.Lastly, improving tourism institutional, governance and human resource capacities by institutionalizing roles and responsibilities of DOT and LGUs, developing a competent well motivated and productive tourism workforce and improving governance in the area of safety, security, and in dealing with tourists. (http://asiapacific. unwto. org/sites/all/files/pdf/philippines_5. pdf) †¢As of January 2013, DOT Secretary Ramon Jimenez, have missed the target of 5 million tourist arrivals by less than 300,000 (4. 6 Million), and is eyeing the 5 million by the end of 2013.He will do it by intensifying the marketing campaign overseas, increasing the number of hotels and room accommodations, and most importantly, improving the so-called one of the worst airports in the world which is NAIA. (http://www. abs-cbnnews. com/business/01/17/13/dot-misses-2012-tourist-arrival-target) 2. Interest of Air Asia and Tiger Airways in the Philippine Operation: †¢AirAsia has affiliates in Indonesia and Thailand, both of which could have an IPO later this year, as well as long-haul associate AirAsia X. It has also announced plans to start up an affiliate in the Philippines.Clark will be the 13th regional hub of the AirAsia group, in addition to its bases in Malaysia, Thailand and Indonesia. Increasingly, however, AirAsia is finding that it has to share its turf with Singapore Airlines' associate Tiger, which has announced plans of its own for the Philippine and Thai market. Accoording to AirAsia’s chief executive Mari anne Hontiveros, â€Å"Our choice of Clark underlines the airline's commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. Last February 2011, Tiger said it would buy a 32. 5% stake in Philippine low-cost carrier Seair, following a marketing partnership between the two airlines late 2010. Tiger's chief executive Tony Davis says that by taking a stake in Seair, his airline would be able to take a bigger share in â€Å"a major market opportunity for low cost airlines†. The move would also allow Seair to compete more effectively against local market leader Cebu Pacific, which had a successful IPO last year and is rapidly expanding both its fleet and network. (http://www. flightglobal. om/news/articles/low-cost-carriers-growth-expectations-355702/) †¢The year 2012 put the global spotlight on the Philippine aviation industry, largely due to the phenomenal performance of the low-cost carriers flying domestic and international routes. The share of budget carriers in the the Philippines in the first 9 months of 2012 has soared to an average of 60%, reflecting one of the highest in the world, according to business consultancy firm Innodata. Almost 80% of the domestic market's 15. 5 million passengers and about 30% of international's 12. 5 million flew budget airlines in January-to-September.Since budget flights were introduced to Filipinos in 2005, the number of passengers hopping from one of the archipelago's 7,100 islands to the next, or to Asian destinations less than 4 hours away, have been growing by leaps and bounds. The year 2012 saw the highest jumps. The promise of low fares and new destinations were key reasons for this exponential growth. Budget carriers, in turn, battled it out in this increasingly competitive playing field by acquiring fuel-efficient aircraft and testing new markets. Some beefed up their war chest by getting new owners or par tners with deeper pockets or wider reach. http://www. rappler. com/business/18371-low-cost-carriers-drive-aviation-growth) †¢Ã¢â‚¬Å"Tiger Airways, however, said the long-term potential of the Indonesian and Philippines air travel market is promising. † (http://www. interaksyon. com/business/53511/tiger-airways-says-seair-unlikely-to-turn-in-a-profit-in-2013) †¢The resulting operational and cost efficiencies will ensure more low fare seats are available and contribute to the growth of SEAIR and the Clark gateway, benefiting customers in the Philippines and across the Asia Pacific region.Avelino Zapanta, SEAIR's President and CEO, said, â€Å"With this new collaboration with Tiger Airways, we will also be able to serve more international visitors to the Philippines by offering more destinations with great value, low fares. In addition, the introduction of these new jet services will create a welcome boost to the Philippines tourism industry and create more high calibr e local jobs. † Chin Sak Hin, Chief Financial Officer of Tiger Airways Holdings Limited, said, â€Å"We are very excited to be working with SEAIR as the first â€Å"Partner Airline† of tigerairways. com.Besides the cost advantages resulting from basing aircraft and crew in Clark, SEAIR's extensive experience and brand recognition will ensure that more customers in the Philippines and internationally can access the same low fares offered by Tiger Airways when using the leading regional travel portal â€Å"tigerairways. com†. Together with Tiger Airways' strong marketing and distribution platform in Singapore and across major markets in the region, it will be a powerful combination that offers unbeatable value and fares to even more travellers. (http://www. tigerairways. com/news/OA_20110224_Tiger_Airways_Plans_To_Purchase_Major_Stake_in_SEAir. df) †¢Ã¢â‚¬Å"Our choice of Clark underlines the airline’s commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. AirAsia, Inc. is excited to start contributing to the economy of Clark and the rest of the country by boosting tourism and offering job opportunities to Filipinos,† said Marianne B. Hontiveros, chief executive of AirAsia, Inc. † †¢Ã¢â‚¬Å"We plan to make Clark the hub for flights to popular destinations including Singapore, Hong Kong, Taiwan, China, Thailand, Korea and Japan.Travel will become much easier and more affordable for tourists and overseas Filipino workers,† Hontiveros added. Hontiveros, Antonio O. Cojuangco Jr. and Michael L. Romero own 60% of AirAsia, Inc. in equal partnership. The remaining 40% is owned by AirAsia Berhad. 3. Relevance of the Philippine population in the regional LCC’s interest of operation According to the Pacific Asia Travel Association, as of 2011, there are 114 million online visitors who check out the internet for Airlines which are aged 15 and above and who have internet access in schools, works, homes, etc.In the Philippines, 11% of the total population has access to the internet and check out these sites for low-cost airfares. This study shows that the higher the population is the more online hits and the more famous the air carrier gets when it comes to low-cost fares. AirAsia has topped the list of most-visited websites with 3,380,000 visits and second is, Tiger Airways which increased 226% from 554,000 to 1,805,000. Low-cost airlines in Asia Pacific have already seen substantial growth, even just in the past year.With many of these carriers adopting highly web-centric models, it is significant that they attract more than their fair share of the young Internet users in the region. For these young travellers, low-cost airlines may be the first time that they have to book and buy their own travel, providing for many the portal into continued use of the web as an e-commerce channel. Signifi cant upside in the market remains as Internet penetration increases in the region, and people who could not afford to travel before can now take cheaper flights.The younger generation as well as the continued improvements in site usability and security will also begin to influence older Internet users to adopt the web as a channel for researching and booking travel. â€Å"PATA sees low-cost carriers as an increasingly important part of the travel ecosystem in Asia Pacific and this study has proven that,† remarks John Koldowski, Deputy Chief Executive Officer and Head, Office of Strategy Management, PATA. â€Å"As consumers across demographic segments continue to turn to the web for their travel needs, it

The importance of a child centred approach Essay

Essential to safeguarding and encouraging the welfare of a child or young person is having a child’s centred approach. This could include seeing and keeping a child focused through difficulties they could be experiencing. Listening and ascertaining a child’s wishes and feelings will be important for the child, especially if they have formed a strong bond with the professional they are opening up to. It will also be imperative to a child if that professional close to them understands their daily lives and what they might be experiencing, no matter how hard it could be for the adult to hear. Crucially the child or young person will know there are people out there to help and support them when they need advice or guidance. Effective communication is important in the work setting as it ensures the information you are giving is correct and informative, this means there will be no possibility of mistakes being made. Nothing could be done consistently without the use of effective communication. To communicate effectively you need to make sure the right message is being sent to whom you are communicating with. The individual needs to understand the message you are putting across to be able to build relationships. These relationships will gain trust from the children, parents and colleagues. This will also develop your place in the work setting. As a child care worker I could not do my job properly without communicating with the children, their parents or my work colleagues. The needs of the child have to be met by using effective communication whether this is through speech or non-verbal communication e.g. body language or behaviour.

Priestley’s Paradox

It is assumed that technology has aided the increase in interpersonal communication however it important to discuss the effects of technology on modern communication. This essay briefly provides a critical opinion on modern communication and provides examples of some interpersonal communication that rely on new technology, its potential advantage and possible dilemma with the use of modern technology in interpersonal communication. The world today is a global world; we live in a global village and the world as we know it keeps decreasing due to the rapid growth of technology. The ever increasing speed at the development of new technology creates innovative ways of communicating and in more ways than one has changed the way people communicate. Although modern communication has some advantages, which include convenience, speed, dissemination, and these advantages can be overpowered by disadvantages such as lack of content, language confusion. It will be argued here that the role of modern technology provides methods that hinder interpersonal communication, therefore while there are certain advantages associated with the increase of communications technology; these are evidently outweighed by the disadvantages. Communication is important to humans and a vital part of our world; man is a social animal and therefore requires communication as an essential tool for socializing. Focusing on interpersonal communication skills, Eunson (2008, p. 86) defines this as the processes that help, distort or block communication of messages between individuals but communicating effectively requires some basic skills such as active listening, usage and interpretation of body language and facial expressions. Technology however has created different channels to enhance interpersonal communication, invention such as mobile phones, emails, social networks, has made for easier, faster and smarter ways of communicating. This has led to the internet becoming an essential instrument in the media and communication strategies of civil society (Bailey, Cammaers, Carpentier 2008, p. 98). However with such availability, communication barriers are constantly increasing, with language confusion and a vast vocabulary of ever growing internet slang. Priestley’s paradox suggests that the rapid increase in communications technology has increased the quantity but decreased the quality of contemporary communication (Eunson 2008, p. 4-5). Whether or not this statement is entirely true, it is undeniable that it is very representative of the degree to which communication has deteriorated due to the constant increase of different technologically enhanced means of communication. Communication between individuals includes both verbal and non-verbal that can be easily misunderstood depending on the medium of communication. The occurrence of misunderstanding between individuals is heightened because of the lack of personal connection and context. Emails are generally informal, unstructured with the use of colloquialisms and jargons, email has rendered irrelevant more direct and often more effective forms of communication such as using telephone, walking down the corridor and talking, or attending meetings (Eunson 2008, p. 208-215). In addition to that, some people take advantage of the accessibility of sending an email and say things they wouldn’t feel comfortable saying in face to face conversations and messages sent can be misinterpreted or misunderstood by receiver further reducing the quality of communication. Things such as body language and eye contact is non-existent when it comes to sending emails, these are very essential part of daily conversations and some people use it as an excuse to avoid face to face conversation. Many may argue that in the past few years the world has undergone radical changes with the amount of available modern communication mediums, and these appears to have caused an increase in the number of social networks. Online communications mediums, weblogs in part, are sites of author audience interaction that differ from face to face performance and traditional reader relationship (Buckingham 2000, p. 207). Most young people spend countless hours on social networking sites such as Facebook, Twitter and Yahoo creating friendships and relationships with people they meet in cyberspace. The strangeway in which so many of these interactants see the internet as both an intimate area for exchange, as well as a place for public display, challenges our perceptions of these boundaries (Buckingham & Willet 2006, p. 19). The ease at which many disclose personal information on the internet via social networking sites is alarming as they generally are exposed to risks of contact with paedophiles (e. g. via grooming in chat rooms) and often exposure to violent or racist / hate material (Buckingham & Willet 2006, p. 94). Another advantage of communicating via social network sites is that people can share ideas a nd values while maintaining anonymity. Concerns about modern communication is the

Swot Poland

SWOT analysis for wine in Poland This module assists exporters and BSOs in developing countries in becoming familiar with the strengths, weaknesses, opportunities and threats for a wine exporter planning to target the Polish market. It also helps DC exporters to make a SWOT analysis, specific to their company. A SWOT (Strength, Weaknesses, Opportunities and Threats) analysis helps you to audit your company in relation to market developments and competitors on selected markets.The SWOT shown below visualises external aspects (opportunities and threats) on the Polish market and internal aspects (strengths and weaknesses) of your company, both affecting your market entry. You are only in control of internal elements. You can adapt and improve their intrinsic quality according to market trends, and the resulting opportunities and threats, in your target markets. In Figure 1 you can find a SWOT analysis for a DC exporter of wine to Poland. Note that this analysis is generalised, and shoul d be used only as an example.The CBI Export Marketing Planner (available at http://www. cbi. eu) offers tools to help you make the SWOT analysis specific to your company and your target market. Firstly, the 5Ms methodology helps you audit your company on the basis of five variables; Men (human resources), Means (resources), Methods (management and process performance), Machines, and Measurables (marketing impact, customer and employee satisfaction, qualitative certifications). Secondly, you can apply the value chain approach to analyse all value-addition activities of your company.Identifying external factors is done through a market audit. The character of all these elements is that they are beyond your control. You cannot influence them. The market dictates the rules of the global play you are about to enter. The key question here is: can you deal with the market trends? Do the trends offer you chances or challenges for export success? Together with the competitor analysis, it wil l determine your decision on final market selection and market entry strategy. CBI modules on your product (group) offer a lot of information on market developments, threats and opportunities.The third tool offered by the Export Marketing Planner is the STEEP methodology. This is a comprehensive method for identifying opportunities and threats related to Socio-cultural factors, Technological factors (barriers), Economic factors, Environmental factors and Political factors related to trade. Source: CBI Market Information Database †¢ URL: www. cbi. eu †¢ Contact: [email  protected] eu †¢ www. cbi. eu/disclaimer SWOT analysis for wine in Poland Figure 1 SWOT analysis for wine to the Poland SWOT: DC EXPORTER OF WINE TO POLAND STRENGTHS †¢ †¢ †¢ †¢ †¢ †¢Availability of cheap land and raw materials Favourable climate Larger production volume Innovative character of wine compared to Old World wines Competitive price Availability of low-cost hu man resources Unique grape varieties †¢ †¢ WEAKNESSES Transportation costs Lack of (access to) capital (investment/working) and export insurance Lack of access to market intelligence Lack of export/management experience Lack of Quality Assurance Systems Lack of entrepreneurial capacity Lack of tacit knowledge †¢ †¢ †¢ †¢ †¢ OPPORTUNITIES †¢ †¢ †¢ †¢ A new wine market with expanding possibilities and un-established tastes Expanding market share of table wine The domination of cheap wine can make entry for some DC exporters easier Low import tariffs Emergence of small independent importers dealing with small volumes of wine Increased capacity for bulk imports (for producers of large quantities) Local producer networks; sharing of knowledge †¢ THREATS Dominance of semi-dry and sweet wines can limit distributors focusing on dryer varietiesHigh volume requirements by importing hypermarkets, which lay a dominant role in Poland DC s face competition from each other Cultural and language differences EU quality assurance and legislative requirements difficult for DC producers (e. g. adding sugar) Trust in Eastern European brands due to tradition Preference for cheap table wine as a threat to market integration of more premium wines †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ This survey was compiled for CBI by ProFound – Advisers In Development in cooperation with Theo Jansen Disclaimer CBI market information tools: http://www. cbi. eu/disclaimer Source: CBI Market Information Database †¢ URL: www. cbi. eu †¢ Contact: [email  protected] eu †¢ www. cbi. eu/disclaimer

Ch.5 and 6 Essay Example | Topics and Well Written Essays - 1250 words

Ch.5 and 6 - Essay Example Ethos is another type of appeal that presents the good character of the speaker as proof of the point being made. â€Å"My faith in the Constitution is whole†¦and I am not going to sit here and be an idle spectator to the diminution, subversion, destruction of the Constitution†¦Ã¢â‚¬  Jordan puts herself forth as an example of a good American citizen. Mythos is an appeal founded on cultural values. She stresses the contrast between â€Å"a president grown tyrannical† versus the â€Å"preservation of the independence of the executive† as one of the time-honored distinctions made by the democratic American. The first is the proposition of fact, which deals with alleged facts which are debatable or inconclusive. An example of this is the allegation that: â€Å"The police power of stop and search is used by police officers to discriminate against members of the black race.† The second is the proposition of value, which treats on the morality, rightness, merit or worth of an idea or an action. This is illustrated by the statement: â€Å"Abortion is the taking of human life and is thus a crime.† The third is the proposition of policy, which encourages an audience to agree with an idea or to take an action. It goes beyond making a categorical statement and espouses the adoption of a policy or the pursuit of a course of action. An example of this type of proposition is: â€Å"Millionaires who lost their jobs in the recent recession should not be allowed to claim welfare.† There are six steps to building an argument. The first step is to develop a proposition. The proposition is that central idea that you would wish to convince your audience of, and it is best stated in a clear, declarative statement. Second, lay out a variety of compelling and coherent evidence. The evidence must be directly supportive of the proposition, not only tangentially related to it. Also, the evidence must have a clear connection in the mind of the audience,

Samsung Marketing Principles Essay Example | Topics and Well Written Essays - 1000 words

Samsung Marketing Principles - Essay Example The present research has identified that the principles that marketers work with are together with product/service quality and value, competitiveness in innovation, the value of a brand name, understanding the competitors and consumers as well as better market research. The Samsung Corporation specializes in electronics among other products and has been viewed as among the global ‘giants’ in the industry together with the likes of Apple Corporation and others. The corporation has grown to command a global effect since its formation with much of its strength being noted in strategic and effective ‘product life cycle’, effective ‘pricing mechanisms’, high rates of diversification as well as improved and better quality products. Besides, the corporation has been very strategic in marketing practices which have enabled the company effectively capture a global market segment through wonderful and high quality in products, high levels of innovation, h igh brand value and the better understanding of prevailing market environment through market research. Moreover, the corporation adopts great advertising slogans which include the Galaxy ‘S’ slogan ‘The Next Big Thing is Already Here’ and the ‘just like you have been there’ which have been most effective in marketing the company’s products across the globe. Over years, the company has effectively been designing and introducing to market advanced products as seen through the product evolution of the company. In the early years of the formation of Samsung group, it specialized in the production of black and white TVs, later came the color and later incorporated the digital productions. Besides, the corporation has diversified on the product line to include not only the TVs but also fridges, phones, and computer applications among others. Nevertheless, as a global player, it is worth noting that the company has had to brave stiff pressure b y competition from other players in the industry such as the Apple Corporation, for the mobile telephones.

How Political Machines Helped Evolve American Cities Essay

How Political Machines Helped Evolve American Cities - Essay Example It is purely based on patronagei. These are a group of people having a political power to control ‘behind-the-scene.’ A political machine is normally composed of three (3) elements: the part bosses or a county committee; election district captains; and party loyalists. (The Social Studies Help Center, 2007) Each department of the political machine has a specific role to play. officers, have the power to dominate and rule over the elections and the city government. This gives them the power to choose individuals they wish to nominate as part of the government officials like city mayors, judges, county commissioners, and prosecutors. The district captains are responsible in establishing a good relationship with hundreds of families within their district by helping the family members find jobs. Sometimes, district captains may assist the family members in solving minor legal problems. Most of the time, the captains are obliged to do some informal social services like providing the family members some money, food, shelter, and clothing. Lastly, the party loyalists contributes a lot to the political machine with votes and financial support that comes from extending favors to those who are in need of jobs. The party loyalists collect approximately 10 percent of the salaries of each individual working in the city. The development of infrastructure is very important in the economic development of a country. Let us take a look at the past effects of political machine in New York City. Sometime between the years 1820 – 1870, the population of New Yorkers rose up to 800,000 due to the Irish and German immigrants composing of half the total population in the city of New York. The development of urban infrastructure like streets, roads, buildings, telecommunication system, electricity and transportation like railroad were inadequate due to the sudden demand for a change. The officials of the city government were not capable of solving the sudden environmental,